Haag-Streit strengthens global presence with the launch of Haag-Streit Japan
Haag-Streit has announced the establishment of Haag-Streit Japan K.K. This strategic move reinforces Haag-Streit’s commitment to serving the Asian market and further solidifies its regional presence following recent expansions into China and Singapore.
Through this newly established entity, Haag-Streit aims to forge even stronger connections with its existing partners, better cater to its discerning Japanese clientele’s specific needs and preferences and bolster local marketing initiatives.
"Our expansion into Japan is a milestone in Haag-Streit’s international commercial expansion plan," said Dr. Stefan Haag, CMO of Haag-Streit Group and Director at Haag-Streit Japan. "We have had the privilege of working with our esteemed partners Japan Focus Company and RE Medical for many years, and this new venture will enable us to collaborate more closely with them while also directly engaging with our Japanese customers.”
“We are delighted to announce that Patrick Coelen, an experienced leader in the industry, will assume the role of Country Manager for Haag-Streit Japan, spearheading our efforts to deliver our tailored premium solutions and exceptional service to the Japanese market."
Haag-Streit remains steadfast in its commitment to delivering cutting-edge diagnostic and surgical products and solutions underpinned by unprecedented customer service. The company's dedication to excellence and growing focus on innovation is unwavering as it seeks to provide valuable and tailored offerings to its loyal Japanese customer base, fulfilling the market’s unique demands.
Haag-Streit Japan will cooperate with established partners to ensure that physicians and clinics in Japan can be served even better and in a way that meets their needs. It will also serve as a hub to gather market intelligence and customer feedback to support marketing initiatives, facilitating the development of optimized solutions that uphold the highest quality standards; however, the distribution of Haag-Streit products in Japan will continue to be managed through its two trusted long-term partners.
RE Medical specializes in distributing Octopus perimeters, a critical tool for visual field testing. Additionally, Japan Focus Company is responsible for distributing all other Haag-Streit products in Japan, including slit lamps, biometers, and surgical microscopes, which are essential in the field of ophthalmology.
This collaborative approach ensures that customers in Japan will continue to have access to the world-class diagnostic and surgical products they have come to trust. Haag-Streit remains committed to expanding its global support network while maintaining its reputation for excellence in ophthalmic healthcare solutions.